User adoption is the process new customers or end users go through when they start using a new product and (hopefully) commit to it long-term. The user adoption process is critical for all businesses, but it’s monumentally crucial for SaaS (Software as a Service) companies that rely on recurring revenue.
We at The Success Company will take your organization through the steps and benefits of user adoption strategies. High user adoption in your business encourages and strengthens customer engagement and growth.
Getting new users to adopt new technology or a new system, especially if it’s a particularly innovative or uncommon type of technology, can be a significant challenge if you don’t have a systematic plan. You must know how to track and measure your user adoption strategy, and for many SaaS businesses, improving will be a continuous process.